浙江广电集团成立于2001年11月8日，是一家以广播电视为主业、兼营相关产业的综合型媒体集团，是国内最具影响力的省级媒体之一，也是中国五百强，最具价值品牌。浙江广电集团现有员工约7200人，拥有10个电视频道、8个广播频道，每天节目播出总量450个小时。浙江卫视是卫星频道覆盖全中国，也是我们的主力台，做了很多有影响力的节目：比如《今日聚焦》、《今日评说》这样的新闻专栏；《中国好声音》、《奔跑吧》、《演员的诞生》等综艺标杆节目，在海内外好评度很高。
    集团开设英语传播窗口ZTV NEWS，每天播出4小时英语节目，立足省域特色、全球视野，面向全世界展示浙江。另外集团的国际频道，是境外落地频道，面向世界播出我们浙江的节目，在欧、美、亚、澳、非等地都开设了外宣窗口。同时集团还有门户网站“新蓝网”，成立了浙江网络广播电视台和手机台，构建起现代融媒传播体系，建设“全台网”、“融媒体中心”、“中国蓝云”，上线运营“中国蓝新闻”、“中国蓝TV”等新媒体平台，加快推进广播电视与新兴媒体的融合发展。

Zhejiang Media Group (ZMG) was founded on November 8th, 2001. It is a comprehensive media group with radio and television production and broadcasting, new media communication as its main industry. ZMG is one of the most influential provincial level media in China. With an employee scale of 7200 staff, ZMG operates near 20 television and radio channels, including one satellite television channel, known as Zhejiang Satellite TV (ZJSTV), and other 9 television channels.  

Zhejiang Satellite TV is ZMG’s flagship television channel, its transmission reaches to the entire territories of China and some neighboring countries via satellite. Some of its news programs and commentary columns are quite influential, such as Spotlight and Comment on Today. The uncompromising quality and popularity of its programs, especially some of its benchmarking entertainment shows, and humanistic & cultural documentaries, have been enjoying high reputation nationwide and abroad.

ZMG has been listed among the Top 500 Chinese Brands for several years consecutively. It is the top media brand in the province, and the fifth in the nation.  

Zhejiang Television Station International Channel (ZTV World), an overseas television channel of ZMG, has been expanding its coverage by level-up both satellite transmission and the cooperation with local distributors since its launch in 2006.  It serves as a window through which the audience from Europe, the United States, Australia and countries of Asia and Africa may learn the stories about Zhejiang and its people. It also ties up ZMG with more than a dozen of friendly media partners in those regions.   

Media convergence is one of the major development strategy of ZMG in this mobile internet information era. Taking the advantage of its continuing investment in cloud-base infrastructure building and the update of radio & TV technology in recent years, ZMG has completed the construction of the China Blue Media Hub, and  gradually formed a communication matrix to integrate county-level radio & TV and new media, established its own portal site New Blue Net, and some other mobile apps, such as China Blue News, China Blue TV, short/mini video app Blue Media Video, and online radio Xihuanting (meaning as Fun Radio).